PID Publishing supports ustwo games in its environmental commitments with Alba: a wildlife adventure

Plug In Digital’s publishing brand and ustwo games partner with Ecologi to fund environmental projects with a donation for each unit sold of newly released Alba: A Wildlife Adventure.

PID Publishing, Plug In Digital’s publishing branch, just released the new game from ustwo game,: Alba: a wildlife adventure. The game sends a message to players about the importance of wildlife, featuring a young activist who seeks for saving an island. From words to deeds, the studio and the publisher decided to also partner in an environmental project. With the support of, an eco-friendly compensation has been set-up: for each game sold or downloaded, a tree will be planted.

Environmentally conscious, Plug In Digital triggers with Alba one of its first truly concrete action. As the company is quickly growing, the distributor and publisher intends to be very careful with its own environmental impact. It is committed to support more actions over the next months and years and to launch its own internal and external programs.

About ustwo games

We’re a mobile games studio that loves to make interactive entertainment which challenges the medium, with a strong focus on user experience and elegance in presentation. From our BAFTA award-winning hit Monument Valley, to innovative virtual reality experience Land’s End, we hope our dedication to craft and platform specific design shows in every product we create.

About PID Publishing

PID Publishing is the new publishing label created by Plug In Digital. Started in 2012, Plug In Digital is one of the largest independent video game distributors. We help studios and publishers distributing and increasing their sales worldwide on PC, Consoles and Mobile. We are a driving force behind indie successes such as Dead Cells or Furi and a key partner for high-profile companies such as Paradox Interactive, Bandai Namco, SNK, Konami or Curve Digital.

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