Cleanup day with Plug In Digital

Last Saturday, on June 12th, the Montpellier-based company Plug In Digital joined forces with Sentinelles de Rivières for a cleaning operation along the banks of the Lez. A strong wave for the environment, echoing the fresh release of the video game Alba: A Wildlife Adventure.

On the occasion of the console release of the video game Alba: A Wildlife Adventure by its publishing label PID Games, Plug In Digital led by example and embarked on a cleanup operation. On Saturday, June 12th, our team with families and friends in reinforcement gathered together in the early morning to tackle the pollution along the banks of the Lez in Montpellier. In only one hour and two kilometers traveled, no less than 20 kg of waste were collected and sorted during this operation supported by the local association Sentinelles de Rivières. Among them, 11.7 kg of glass, 5.2 kg of recyclable waste and 4.3 kg of non-recyclable, as well as a table and a shopping cart.

This awareness mission came about naturally with the arrival of Alba: A Wildlife Adventure on consoles. This video game sends a strong environmental message by commiting players in the mission of a young activist fighting to preserve the nature of her small Mediterranean island. To make an even bigger impact, Plug In Digital and the game developer ustwo games had already teamed up to co-fund the planting of a tree for every download of the game. To date we have achieved the promise of more than 730,000 trees. Everyone can follow the evolution of Alba’s forest on Ecologi.com.

Part of Plug In Digital’s values and the responsibility of all of us, the company tends to increase its actions and evolves towards a daily life more in line with today’s environmental issues. Stanislas Peyrat, Lead Product Manager at PID Games, supports the importance of these meaningful gestures: “Alba helped a lot of person around the globe understanding that, it doesn’t matter how small you are, you can make a difference. Our action was small but we hope to have set things in motion and inspire more people to act for the environment”.

Thank to everyone for participating in this special day, for your enthuasiasm and involvement.

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